Who we are

We are a diverse, non-partisan network of Canadians from the business, academic, and charitable sectors with a shared belief that, with the right approach to growth, we can enhance our economic strength and resilience at home, and our influence abroad. As a registered charity, our vision is a Canada that thinks and plans not just for today, but for future generations. Because prosperity takes planning.

Meet Our Team
Mark D. Wiseman
Chair of the Board of Directors
Tom Milroy
Vice Chair and Treasurer
Goldy Hyder
Board Member
Tareq Hadhad
Board Member
The Honourable Ratna Omidvar
Board Member
The Honourable Marie-Lucie Morin
Board Member
No items found.
No items found.
No items found.
Jonathan Dewar
Expert Panel Member
Craig Alexander
Expert Panel Member
Anna Triandafyllidou
Anna Triandafyllidou
Expert Panel Member
Anna Triandafyllidou
Expert Panel Member
Agapi Gessesse
Expert Panel Member
Howard Duncan
Expert Panel Member
Andrea Doucet
Expert Panel Member
Trevor Neiman
Expert Panel Member
No items found.
Our mission

We advocate for policies and programs that would increase Canada’s population to 100 million by 2100.  We lead, enable and support long-term thinking and planning required to manage this growth well and ensure a high quality of life and standard of living for all.

Our principles are:


shared prosperity

environmental sustainability


What we do
Advocate: Open notebook with a pen in an auditorium with people

Advocate for a big and bold vision for Canada – and the policies and priorities that will create the conditions for Canada to thrive and grow well into the future.

Educate: Two overlapping reports from Century Initiative

Educate Canadians about the importance of smart population growth, and about the need to ensure the benefits of growth are widely shared.

Partner: Two hands shaking

Partner with researchers and practitioners to fill the relevant policy and program gaps, and to inform decision-making.

Convene stakeholders from across sectors to generate knowledge, inform policy, and raise awareness of our vision and mission for Canada.

Why 100 million?

The world is changing at a rapid pace, and Canada is falling behind. Our population is aging, we’re having fewer children, and our workforce is shrinking. If we stay the course, Canada’s annual GDP growth will decline, along with our influence on the world stage.

Growing our population to 100 million by 2100 would reduce the burden on government revenues to fund health care, old age security, and other services. It would also mean more skilled workers, innovation, and dynamism in the Canadian economy. 100 million by 2100 is not just a number. It’s a vision for the Canada we want to build for future generations.

Learn more

Population of Canada

(Real-Time Model)

Fetching Data...

Population Change Since Midnight

Fetching Data...
Contact us
Important Notice
At Century Initiative, we prioritize the safety and security of our community. We welcome your feedback but strictly prohibit any form of abuse or threats. Any such behaviour will be reported to the authorities. Thank you for your understanding and cooperation.
Connect with us on:
Media Inquiries
For media interviews, please contact media@centuryinitiative.ca.
We would love to hear from you.
Thank you! Your submission has been received!
Someone from our team will get back to you as soon as possible.
Oops! Something went wrong while submitting the form.