REPORT: For a bigger,
bolder Canada


Our Vision

Century Initiative envisions a Canada at scale, with 100 million people in 2100 working together to achieve our shared potential. We see a Canada that’s a global leader, celebrating ambition and innovation, fully leveraging its talent and diversity, and offering an example to the world of broadly shared prosperity.


Interactive What role does population growth play in building a successful country?

Century Initiative Update

A MESSAGE FROM OUR CEO  COVID-19 has taught us that Canada’s prosperity is fragile. ...

Why is population growth and immigration so important to Canada?

In Canada we enjoy tremendous social supports and programs, from our health care and ...

COVID-19 will make the global baby bust even worst: Globe and Mail

A recent article published in the Globe and Mail features our CEO Lisa Lalande ...

A Long-term View of Canada’s Demographics

Century Initiative | Oct 07, 2016

The Conference Board of Canada (CBOC) recently released a report, A Long-term View of Canada’s Demographics: Are Higher Immigration Levels an Appropriate Response to Canada’s Aging Population? The report explores how increasing immigration can offset the negative economic implications of Canada’s aging population. …

Immigration: How a Bigger Canada Benefits Us All

Tom Milroy | October 10, 2016

Canada has always thrived in periods when our population has grown considerably. Every time our population has boomed, so too has our economy. That’s why today, a cross-section of engaged citizens from across Canada…


Current Pop


Projected Pop 2100


Target Pop 2100

New Conversations Inspire Proactive Planning for the Future

Century Initiative | July 09, 2018

New Brunswick is the only province in Canada to see a decline in population, according to the 2016 census. Its population declined by 0.5% from 2011-2016, while Canada’s population overall rose…