Our Ambition: To collectively transform the country through coordinated action and thought leadership


Our Purpose Ensure an influential and prosperous future for Canada

Our Vision A competitive global nation of 100 Million Canadians unified by diversity and prosperity

Our Mission Build a prosperous, bold, and dynamic future for Canada by driving national discourse on strategic population growth and stimulating change through coordinated action and thought leadership

Our Values Ambition, Pluralism, Prosperity

A brief history of the Century Initiative

The Century Initiative was started by a group of prominent Canadians concerned about the Canada we will leave to the next generation. After extensive issue mapping and discussion of the potential for positive impact, it was decided that the Century Initiative will focus on responsibly growing the population of Canada to 100 million by 2100. This will significantly impact our economic strength at home and our influence abroad.

The country we will leave to the next generation risks becoming far less prosperous and far less relevant on the world stage. Canada is on track for a 53% decline in annual real GDP growth. Canada’s population base is currently forecast to be 53 million in the year 2100. This places Canada outside of the top 45 countries, behind Madagascar and Burkina Faso. Interested in prosperity, growth and pluralism, and motivated to reverse these trends, the group established the Century Initiative.

The Century Initiative is focused on responsibly and thoughtfully growing the population of Canada to 100 million by 2100. Success for this project will be measured by Canadians in the year 2100 saying that the project has helped define the country and has had a transformational impact on Canada in the 21st Century.

A Prosperous Future for Canada

We recognize a number of worrisome trends: an aging population, not enough people in the workforce to support our aging citizens, threats to the viability of our health care and educational systems, declining productivity, and the ravages of climate change on our delicate ecosystem.

Canada is also on track for a population of just 53 million people in 2100; outside of the top 45 nations in population size. This will discourage business growth on all fronts – resulting in falling housing starts, diminished relevance to our trading partners, and a smaller domestic market for retail sales.

The status quo is not an option.

We know we can do better

We recognize the need to grow our population. We can build on our strengths in pluralism. We can invest in and strengthen our nation through smart strategies in education, health care, and vibrant cities. Canada can support a growing population through targeted policies in early childhood support, education, urban development, trade and innovation, and immigration.

We are committed to a Canada of 100 million in 2100.

Influencing Change

With your input, we aspire to define a vision for Canada in 2100 and offer insights on best practices, possible actions, and avenues for impact.

We will collaborate with members of the private and public sectors and consult with the public at large. We aspire to shine a light on challenges and opportunities, share best practices, motivate corporate employers to act, and convene conversations among interested parties. We will collect data, seek out the advice of experts, assess Canada’s position, set goals, and build a business case and strategy to achieve the goals for each pillar.

We seek to develop an inaugural initiative that builds upon this work. It will focus at least in part on unlocking Canada’s potential through bringing the best of what a new immigrant population can provide: above average engagement, health outcomes and new entrepreneurial activity.


  • Drive the business case and strategy for each pillar
  • Gather data and communicate the benefits of pluralism
  • Identify messages that resonate with the Canadian public


  • Engage Canadians in a discussion about Canada in 2100
  • Share our vision of a robust nation
  • Communicate the path to achieve our goals


  • Shine a light on policy opportunities
  • Convene public and private sector conversations
  • Lead by example